SEC-Registered Fiduciary · Bronx, NY · 31+ Years

Doug Robb Jr. — Financial Advisor in Bronx, NY

SEC-Registered Investment Adviser. Fiduciary. Former NFL player. Bronx native. Doug has been helping pre-retirees and retirees protect and grow their retirement assets since 1994 — one client at a time, always as the advisor of record.

Before Finance

Doug Robb Jr. played professional football in the NFL. The discipline, preparation, and accountability that defined his time as a player carried directly into how he runs his practice. He prepares thoroughly, he is direct, and he holds himself accountable to the outcome — not just the process.

Entering Finance — 1994

Doug registered as an investment adviser in 1994 and built his practice in the Bronx. Over the following three decades, he developed a specialization in the retirement transition — specifically the window between the last paycheck and the first Social Security check, when the decisions made about IRA rollovers, ROTH conversions, income sequencing, and Social Security timing have the most leverage on the long-term outcome.

The Practice Today

ABC Wealth is a boutique practice with two locations — the primary office at 4102 E Tremont Ave in the Bronx, and a second office in Long Valley, NJ. The practice serves clients throughout the New York metro area and New Jersey.

Doug works with a limited number of clients by design. Every client works directly with Doug — not an associate, not a junior advisor. The minimum account size is $250,000 in investable assets. This is not a volume practice. It is a focused practice built around clients who are serious about the retirement transition and want one advisor who knows their situation completely.

The Back Nine Plan

Doug's framework for the retirement transition is called the Back Nine Plan — a reference to the back nine holes of a golf course, where the game is either won or lost based on the decisions made on the front nine. The Back Nine Plan covers the six decisions that determine retirement outcomes: when to claim Social Security, how to handle the IRA rollover, whether and when to do Roth conversions, how to sequence income, how to structure the legacy, and how to protect against the risks that can derail a retirement — sequence of returns risk, longevity risk, and healthcare cost risk.

"Take a moment, look at your accounts and ask yourself: Do I know my income gap? Do I understand how each account is taxed? Do I have a clear strategy on which accounts to start my withdrawals from? Do I understand the amount of risk I'm taking?"

— Doug Robb Jr., The Back 9 Wealth Plan

Registration Details

As a registered investment adviser, Doug is legally required to act as a fiduciary — meaning he must act in your best interest at all times, disclose any conflicts of interest, and provide advice that is suitable for your specific situation. This is not a marketing claim. It is a legal obligation enforced by the SEC.

The distinction matters because broker-dealers operate under a lower standard — the suitability standard — which requires only that a recommendation be suitable for a client, not necessarily in their best interest. Many financial professionals who use the title "financial advisor" are broker-dealers, not registered investment advisers.

What Fiduciary Means in Practice