About Doug Robb Jr. — Fiduciary Financial Advisor in New Jersey
SEC-Registered Fiduciary · Long Valley, NJ · 31 Years of Experience
Quick Summary
Doug Robb Jr. is a SEC-registered fiduciary financial advisor (CRD# 2384553) based in Long Valley, NJ, with 31+ years of experience. He specializes in IRA rollovers, Social Security planning, ROTH conversions, and retirement income for pre-retirees and retirees in New Jersey and New York. As a fiduciary, he is legally obligated to act in your best interest at all times. ABC Wealth is a Registered Investment Advisory firm with Charles Schwab & Co. as custodian.
Credentials & Registration
A Fiduciary Built on Discipline, Faith, and 31 Years of Experience
Doug Robb Jr. is the founder and president of ABC Wealth, a SEC-registered fiduciary financial advisory firm based in Long Valley, New Jersey. The name ABC Wealth reflects Doug's core philosophy: Attitude, Behavior, and Commitment — the three qualities he believes separate those who achieve lasting financial security from those who do not.
Before founding ABC Wealth in 2016, Doug spent over two decades in financial services, helping hundreds of New Jersey and New York families navigate the complex transition from accumulation to distribution. His experience spans IRA rollovers, Social Security optimization, ROTH conversion planning, retirement income strategies, and legacy planning — with a particular expertise in serving public sector workers whose retirement benefits are governed by unique rules.
Doug's background as a professional athlete — he played in the NFL — instilled in him a deep appreciation for preparation, discipline, and teamwork. He brings those same qualities to his clients' financial lives, building comprehensive plans that account for every contingency and leave nothing to chance.
Faith is central to Doug's identity and his practice. He believes that financial planning is an act of stewardship — that the resources entrusted to you should be managed with integrity, purpose, and generosity. For clients who share those values, Doug offers investment strategies aligned with Christian principles and legacy planning tools that extend generosity beyond a lifetime.
The ABC Wealth Philosophy
Attitude
A positive, proactive attitude toward your financial future is the foundation of every successful retirement plan. Doug approaches every client relationship with optimism, curiosity, and a genuine commitment to your success.
Behavior
Consistent financial behavior — disciplined saving, tax-efficient investing, and strategic planning — is what separates those who achieve financial security from those who do not. Doug helps you build the habits and systems that make good behavior automatic.
Commitment
Doug is committed to his clients for the long term — not just at account opening, but through every market cycle, life transition, and planning challenge. His commitment is backed by the fiduciary standard, which legally obligates him to act in your best interest at all times.
Doug's Journey
Began Financial Services Career
Doug entered the financial services industry after his NFL career, bringing the discipline and teamwork of professional athletics to the world of financial planning.
Founded ABC Wealth Inc.
Doug founded ABC Wealth as an independent, SEC-registered fiduciary advisory firm — free from the conflicts of interest that come with commission-based sales.
Launched 'The Back Nine Plan'
Doug formalized his proprietary retirement planning framework — addressing Income, Taxes, Investments, Healthcare, and Legacy — to help clients finish their financial journey with confidence.
Joined the Financial Board of Camp Fatima
Doug joined the Financial Board of Camp Fatima, a special needs day camp that provides one-on-one support through a buddy system each summer. The camp is driven entirely by volunteer contributions.
Founded START WITH ONE FOUNDATION Inc.
Doug established START WITH ONE FOUNDATION Inc., a 501(c)(3) nonprofit dedicated to helping special-needs adults integrate into society through vocational training and community support.
Why Should You Choose a Fiduciary Financial Advisor in New Jersey?
A fiduciary financial advisor is legally required to act in your best interest at all times — not just recommend “suitable” products. In New Jersey, many financial professionals operate under the suitability standard, which allows them to recommend products that pay higher commissions even when better alternatives exist. As a SEC-registered Investment Adviser, Doug Robb Jr. is held to the fiduciary standard on all advisory services, meaning every recommendation he makes must put your interests first.
For pre-retirees and retirees with $250,000 or more in investable assets, the difference between a fiduciary and a non-fiduciary advisor can mean tens of thousands of dollars over a retirement lifetime — in lower fees, better investment selection, and more tax-efficient strategies.
START WITH ONE FOUNDATION Inc.
In 2026, Doug founded START WITH ONE FOUNDATION Inc. — a 501(c)(3) nonprofit organization dedicated to helping special-needs adults integrate into society through vocational training, community support, and meaningful employment opportunities.
The foundation reflects Doug's belief that every person deserves a place at the table — in society, in the workforce, and in the financial planning conversation. For clients who want to support the foundation through Qualified Charitable Distributions or estate planning, Doug is happy to discuss how your legacy can make a difference.